Voyages with an objective and a story — sailing, wild food, fieldcraft, history, people, and the skills involved in getting there. Next: the Southern Ocean and Cape Horn.
Based on Canada's Pacific coast. Going farther afield.
This fall I’ll join the voyage crew of the historic three-masted barque EUROPA for a 52-day, 5,800-nautical-mile passage through the Southern Ocean, rounding Cape Horn under sail.
I’ll stand watches, take the helm, handle sail and live aboard through the Roaring Forties and Furious Fifties — while documenting the preparation, people, seamanship, weather, history and experience for John Fraser’s Wild Life.
The channel follows journeys with an objective and a story: voyages aboard W. Grebe, wild food, fishing, destinations, history, people, fieldcraft — and now the preparation for a 52-day Southern Ocean passage around Cape Horn.
The camera stays close to what the day actually feels like — sail handling, weather, meals underway, quiet anchorages, things breaking, things working, and the field knowledge that makes a place more interesting once you know what to notice.
A classic wooden boat, coastal passages, anchorages, weather, maintenance, and the ordinary work behind getting somewhere under sail.
Fly fishing with the context left in — water, insects, landscape, and why a fish is where it is.
Gathering, fishing, hunting, and cooking food from the places it actually comes from.
Expeditions, old roads, overlooked places, fieldcraft, history, travel, and the people encountered along the way.
I live aboard W. Grebe, a classic wooden gaff-rigged sailboat, on Canada's Pacific coast. The channel follows the life around that boat — and the fishing, wild food, fieldcraft, people and places that keep pulling me farther afield.
John Fraser's Wild Life reaches people interested in sailing, wild food, fishing, fieldcraft and adventure, with a strong concentration in North America and the 35–54 age range.
The audience is here for the life itself. Brand work has to fit naturally into that life — on the boat, in the field, on the road, or on expedition — and still feel like the channel.
Long-form YouTube integrations, field use, photography and story-led campaigns for outdoor, marine, travel, heritage, camera and expedition-minded brands.
A limited number of expedition partnerships are available for equipment, technical gear, clothing, production support and financial partnership.
Talks, workshops, demos, and hosted learning around wild food, field observation, fishing, hunting, outdoor competence, and the practical skill of noticing what a landscape is telling you.
Ask about availability →Podcast appearances, editorial collaborations, hosted segments, on-location field pieces, and documentary-style projects that need an experienced outdoor voice rather than a generic presenter.
Pitch a project →Voyage details, partnership opportunities, deliverables and contact information in one concise PDF.
It is the umbrella for the YouTube channel and the rest of the work: sailing aboard W. Grebe, wild food, fishing, fieldcraft, travel and larger expeditions — including the 2026 Southern Ocean passage around Cape Horn aboard EUROPA.
Yes, selectively. The strongest fit is with outdoor, marine, travel, food, heritage, field gear, and experience-driven brands that can be used naturally in the work rather than inserted into it.
Food Afield is the wild-food and field-knowledge side of John Fraser's Wild Life: gathering, fishing, hunting, cooking, and learning to read the landscape well enough to know what is there.
YouTube is the main place to follow the full stories. Instagram carries shorter pieces from the same life, and the Field Notes are for new work, trip notes, and occasional updates that are worth sending directly.
New stories, useful field knowledge, trip notes, and occasional updates from the boat and the places beyond it. No content treadmill.